Getting into fly fishing can seem like a pretty daunting task. What type of #gear do you need? How do you fly cast? In order to help demystify the sport and make it more accessible to everyone, Patagonia launched the Simple Fly Fishing kit- everything you need, including guide book, in order to get started.
The Simple Fly Fishing kit ($255-$280 depending on #rod length) contains a Tenkara style fly fishing rod, box of flies, line and leader, quick set up guide, and a new book by Yvon Chouinard, Craig Mathews, and Mauro Mazzo entitled Simple Fly Fishing: Techniques for Tenkara and Rod & Reel.
With the Simple Fly Fishing kit, Patagonia is trying to bring the sport back to the basics of non-technical fly fishing techniques. Tenkara is the simple Japanese method of fly-fishing where only a rod, line and fly are used. In the guide book, Yvon Chouinard outlines this method, which he claims to be highly effective at catching all sorts of fish.
From the good chaps at www.thegearcaster.com